A Pup Above

A Pup Above came to us for a digital brand that would support a dog food that looked good enough for humans to eat. With restaurant-grade ingredients, a happening social presence, and fresh, lively packaging, we knew we had to bring a fun, engaging experience to the table.

Hero product photography is supported by simple, playful shapes inspired by a dog's view of the world

We were careful to preserve elements that signified the excitement of mealtime - for example, the bowl spins if it had been placed on a smooth surface, signifying the exact moment it was placed, and a pinking-shears-shaped graphic conjures up the sounds of a fresh bag of food being opened.

We anchored A Pup Above's happy color scheme with a grounding, and dog-friendly grass green.

We used staff member's pets as models for an in-studio photo shoot. 

AGENCY Frank Collective
ROLE Associate Creative Director / Design Director