A Pup Above came to us for a digital brand that would support a dog food that looked good enough for humans to eat. With restaurant-grade ingredients, a happening social presence, and fresh, lively packaging, we knew we had to bring a fun, engaging experience to the table.
We were careful to preserve elements that signified the excitement of mealtime - for example, the bowl spins if it had been placed on a smooth surface, signifying the exact moment it was placed, and a pinking-shears-shaped graphic conjures up the sounds of a fresh bag of food being opened.
We anchored A Pup Above's happy color scheme with a grounding, and dog-friendly grass green.
We used staff member's pets as models for an in-studio photo shoot.
AGENCY Frank Collective
ROLE Associate Creative Director / Design Director
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