VK-12 Energy Bar

VK-12 Energy Bar

VK12 are energy bars that deliver energy via Vitamin B12, not sugar. The founder approched me looking to bring her product presence upmarket and facilitate online sales with a beta ecomm launch.

I fleshed out her target audience based on a few hospitality clients that she had landed, including Equinox Gyms, Net Jets, and The Ritz-Carlton group. 

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The product gave some consumers a caffiene-like jolt, without the withdrawal. We leveraged this as a key value proposition.

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Rather than the typical back-of-pack shot seen on most ecomm sites, nutritional panels receieved an elevation that mimiced the front panel. The result felt much more celeabratory and transparent of the product's nutritional value.

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To echo a gold foil effect on her packaging and tie the experience together, I added a gold foil effect on the website that's activated on scrolling. I selected key elements to apply it as to not overwhelm the informational components.

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