VK12 are energy bars that deliver energy via Vitamin B12, not sugar. The founder approched me looking to bring her product presence upmarket and facilitate online sales with a beta ecomm launch.

I fleshed out her target audience based on a few hospitality clients that she had landed, including Equinox Gyms, Net Jets, and The Ritz-Carlton group. 

The product gave some consumers a caffiene-like jolt, without the withdrawal. We leveraged this as a key value proposition.

ALL IN THE DETAILS

Rather than the typical back-of-pack shot seen on most ecomm sites, nutritional panels receieved an elevation that mimiced the front panel. The result felt much more celeabratory and transparent of the product's nutritional value.

To echo a gold foil effect on her packaging and tie the experience together, I added a gold foil effect on the website that's activated on scrolling. I selected key elements to apply it as to not overwhelm the informational components.