About

In 2008, I came to a conclusion - from this moment forward, no matter what I do with my life, design will be in my DNA.

Since then, I've always kept focus on design work - for agencies, tech startups, or through my own shop. In my spare time, the design mindset persists - whether it's helping a friend with a hand-painted sign, or building a studio in my backyard, it's about restlessly revisting every detail until I felt like they could stand the test of time, aesthetically and functionally. 

These days, I'm spending more of my work time checking in on Figma layouts, or chatting with a designer about a new branding project. Between design projects, catch me on a bike break to get some fresh air and think about a design system, or creating a design system for dinner (aka prepping ingredients mise en place). 

Conceptual thinking has never taken me away from being involved hands-on - I'm still pushing pixels with the latest tools, and when unplugged, I'm fixing random things like espresso machines and cameras. This hands-on practice helps me appreciate and unpack the dense, thoughtful design work that goes into every object we use.

Finally, I love injecting humor into my work. When I'm not building global design systems for American Express and Samsung, I'm photoshopping broccolis on Drake in a microwave for a frozen food company.

I got my love for design working for food companies, because it was a place I could really see the positive impact design could have on the world.

I want to reconnect the world back to real experiences & real food.

I want to reconnect the world back to real experiences & real food.

I want to reconnect the world back to real experiences & real food.

Luvo photography work

Years later, I still take this ethos to every project I work on. I believe every design choice I make needs to be more than just creating a better customer experience - it needs to shape the world into a better place, even if it's a small amount. 

I've brought millions better experiences, partnering with global leaders, innovative startups and CPG brands like these.

I've brought millions of people closer to feeling great, partnering with great startups and CPG brands like these.

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AMERICAN EXPRESS

American Express has long been a leader in elevating what a financial services company could be. 

We brought the concept of a portal, inspired by the ubiquitous square Amex mark, to their social identity as way to invite and bridge customers to all the great experiences they have on offer. 

I contributed to this project as design director, overseeing the core Amex channel as well as sub brands and campaigns like Business Class, Coachella, and Shop Small.

See how we made a dead-simple geometric form uniquely Amex >

ADIDAS FOOD LAB

Adidas has long been a staple of performance goods for people across the world. However they haven't forayed into edible performance until they approached Luvo Foods.

As creative director at Luvo, I found commonality in brand values between the partners to launch Food Lab, a beta-launch mechanism for new performance-based food products developed by Luvo for Adidas. 

See how Food Lab looks delicious while talking about science >

Adidas Food Lab
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CALIBER COLLISION

After a car accident, its expected that emotions run high. Caliber hired us to craft an experience that met customers where they were at - whether it was getting a ding repaired or a beloved vehicle completely restored. Using design, we built in a empathetic touches throughout, like clear wayfinding, approachable iconography, bolstered by a sense of pride and confidence to build trust.

See how Caliber Collision brings a better experience to its customers >

Peter Chlebak

Design Director

Peter Chlebak

Design Director

Work

Visual Identity | Product | Social

Work

Visual Identity | Product | Social

Work

Visual Identity | Product | Social

Contact

Based in LA. Working Everywhere

Contact

Based in LA. Working Everywhere

Contact

Based in LA. Working Everywhere