Dynamic design leader

with broad experience

in brand and product.

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My Approach

I reach beyond traditional design practice to consider how we bring things into the world.

Key working qualities
Adaptive

I fit into agencies, brand and product teams with ease, dynamically adjusting my workflow.

Dynamic

Rather than working from one static methodology, I bring in a set of skills and inspiration tailored to the project for truly resonant results.

Collaborative

I listen. I ask unexpected questions that spark energetic conversations about what we can accomplish together.

How I work

From research to execution, I keep focused on the idea.

01

Research

No stone unturned

Informed by design ethnography, I look at a wide range of sources that can give us fertile ground from which to start.

02

Concept Development

Focused on the idea

Before getting too formal with design elements, I unpack the motivating idea to develop a conceptual design framework.

03

Design

Drawing on experience

Working within the framework, the formal aspects of design begin to flow freely, often into a design system.

04

Execution

Quality, but quickly

With the framework and design system in place, execution become an exercise performed in flow state.

Working with me

None of this matters unless it feels easy and fun. I'm here to keep things flowing in a constructive, positive way.

Some brands I've worked with
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